New Product Launches

New products launches require special attention. Not only in reaching consumers, but also in reaching your B2B partners. Educating PGA Professionals drives the golf conversation because they talk to the game’s most passionate players every day, talk to each other, talk to the media … PGA Professionals are on the front lines. Trial, sampling, demo days, focus groups, research and testimonials of retail success can all be important to success. Let us show you what we have learned from helping golf’s leading companies successfully launch their products over the last 20+ years.